The Nordics
A home market, worked in the buyers' own languages.
Norway · Sweden · Denmark · Finland · Iceland
Nordics · Europe · Gulf
Your ambassador to new markets
سفيرك في الأسواق الجديدة
Our team finds, approaches and qualifies B2B buyers for your company across the Nordics, Europe and the Gulf, then brings them to your calendar ready to talk business.
Senior, personal outreach in your buyers' language. No volume spam.
Team of 15Norwegian · Swedish · English · Arabic
Our track record in numbers
- EUR 100M+in cross-border deals closed
- 5companies started
- 15people in our team, from sales to research
- #1of 100 in Scandinavia, B2B sales, global credit insurer, 2024
- #2worldwide, B2B sales, global credit insurer, 2025
Deal, company and ranking figures reflect our team's experience.
AI can give you a list. We win you customers in a new market.
Who it's for
Proven product, new market
Companies with a proven product that want serious buyers in a new market, without hiring a local sales team first.
Goods
Manufacturers & exporters
Industrial equipment, energy and maritime, cleantech, medtech, consumer goods and food, looking for distributors, importers or direct buyers.
Software
B2B SaaS & tech
Software and technology companies that want decision-maker meetings in a new region before they open an office there.
Services
Professional services
Consultancies, logistics and service firms that sell to businesses and want introductions to the right people abroad.
Nordics → GulfEurope → NordicsGulf → Nordics & EuropeNordics → Europe
What we do
From first list to won deal
One senior team from the first list to the deals we win for you. You stay in control of every message sent in your name.
01
Buyer mapping
A researched list of the companies most likely to buy from you, the decision-makers to reach and why each one fits, screened for sanctions and credit risk.
02
Outreach & calls
Personal emails and follow-up calls in the buyer's language, sent in your company's name. You approve the approach before anything goes out.
03
Qualified meetings
Conversations with real decision-makers who have a need and a reason to talk, booked straight into your calendar.
04
Negotiation support
Senior support on your sales calls and negotiations. We join or lead the conversation; the contract and final decision stay with you.
Optional
Market-entry sprint
A focused 4–6 week check of a new market: buyer map, first conversations and a clear go or no-go before you commit further.
Always
Clear reporting
A regular report on who was contacted, who replied, which meetings were held and what happens next.
How it works
Four steps, your approval at each one
Four steps, with your approval at every stage that matters.
A first meeting
A short meeting on your product, target markets and ideal buyer, and whether we are the right fit.
The buyer map
We research and screen the companies and people most likely to buy, and agree the list with you.
Outreach & calls
Personal outreach, approved before sending and run within each country's marketing rules.
Meetings & deals
Qualified meetings in your calendar, with senior support until the deal is won, and regular reporting.
Who we are
Meet our team
Nordsafir is a team of 15, led by our founder and CEO, George King. We handle every buyer conversation ourselves, with senior people on every call.
George King
Founder & CEO
Philosophy
“I have worked alongside my father since I was nine years old. That is where I learned that selling is personal, hands-on work. Our whole team approaches every conversation that way today.”
Team of 15from sales to research and more
Over EUR 100 millionin transactions behind our team
5 companiesstarted by people in our team
4 languagesacross our team
Our team works in Norwegian, Swedish, English and Arabic, so your buyers hear from people who speak their language and understand how they do business.
Markets
Three regions, connected both ways
From the Nordics to the Gulf, and back again.
Europe
Cross-border B2B across the European Union and its neighbours.
EU member states · UK · Switzerland
The Gulf
Personal, Arabic-speaking introductions, which is how business opens in the region.
UAE · Saudi Arabia · Qatar · Kuwait · Bahrain · Oman
Engagement model
A partnership tailored to you
We don't work from a price list. We offer three ways to work together, and shape the details around your company and the market you want to enter.
Terms are tailored to each company and market, and we agree them with you in a meeting.
Book a meetingFAQ
Frequently asked questions
What kind of companies do you work with?
B2B companies selling goods, software or services that already sell well at home and want qualified buyers in the Nordics, Europe or the Gulf. If you are unsure, a first meeting is the place to find out.
How is this different from a lead-generation agency?
We do not send mass email. Outreach is researched and personal, written in the buyer's language, approved by you before it goes out, and followed up by phone by a senior seller. We focus on meetings with decision-makers, not on volume.
Who contacts the buyers, and in whose name?
We contact buyers on your behalf and in your company's name, so the relationship stays yours. You approve the approach and the messages, and we join or lead the sales calls when you want us to.
How are fees structured?
We offer three options: a fixed monthly retainer for a dedicated team on your market, with a minimum term of three months; a monthly retainer for a dedicated team plus a success bonus on the deals we win for you; or, for a limited number of companies, a success-only model with no retainer, by application, after we've assessed the product and market. Terms are tailored to each company and market, and we agree them with you in a meeting.
How soon does outreach start?
Calls and introductions can begin in the first weeks. Email outreach starts once your buyer list is agreed and the sending setup is ready, usually about a month in. We do not promise a set number of deals; we report honestly on what happens.
How do you handle data and local rules?
Each client's data is kept separate, outreach follows the marketing and data-protection rules of each country, and anyone who asks not to be contacted is removed. Sanctioned countries and parties are excluded.
Contact
Let's open your next market
Book a call with our team, or email us about your company and the market you want to enter. We reply within one business day.
- [email protected]
- Phone / WhatsApp
- +47 471 34 243 · WhatsApp
Talk to our team
Pick a time that suits you, and we will discuss your markets and how a partnership could work. Prefer to write? Email us and we will get back to you.